Dancing With Digital Natives Wins Axiom Business Book Award

We are thrilled to announce that Dancing With Digital Natives has received a Bronze award in the General Business category from Jenkins Group’s Axiom  Business Book Awards, which honor the year’s best business books that epitomize the Axiom Awards motto, “Success through Knowledge.”

It is an honor to receive this award and to be included in such company as Guy Kawasaki, who won a Gold in the Networking Category for Enrichment: The Art of Changing Hearts, Minds, and Actions; international bestselling authors Chip Bell and John Paterson who took a bronze in the Sales Category for Wired and Dangerous; and bestseller John Gerzema whose Spend Shift took a Gold in General Business.

Read more about the awards and the full list of winners here.

 

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How Digital Natives Think and Work Best

When we started this project for the Dancing With Digital Natives book, my focus was firmly in the enterprise. It has been my focus as a writer for many years now and I’d thought that perhaps the educational space (for good reason) was generating a good amount of content on the topic of digital natives. During work, however, we did end up putting in an educational section which focuses on a few areas not yet covered by the academic presses.

However the wonderful positive attention the book has gotten from educational publishers has really opened my eyes to the remaining work to be done in helping educators think most constructively about their interactions with this generation.

As such, I was very pleased when EdTech Magazine (Focus on K-12) asked me to write a guest column pulling out some high level tips for educators. There’s a lot to learn and this magazine does a great job at helping educators stay abreast of the latest trends in technology and how to best put it to work.

The column is online now:

How Digital Natives Think and Work Best

From the article:

“Today’s students grew up surrounded by technology and immersed in online communities, so teachers’ strategies for reaching them must evolve accordingly.”

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Social Media Sucess Stories: A Discussion on CBS Radio

Last week, I participated in a panel on Social Media Success: Uncovering What Works, hosted by WBZ (CBS Boston) Radio. The panel was the latest in a series of Business Breakfasts on social media that WBZ has held to provide a forum for local businesspeople to learn about and discuss their issues with implementing social media successfully. (They are also available to anyone via archived streaming video.) Not surprisingly, the topic has been incredibly popular for WBZ and, as with its previous events, this panel discussion was standing room only.

WBZ was kind enough to invite me because of my work on Dancing With Digital Natives: Staying in Step With the Generation That’s Transforming the Way Business is Done. I must say I really appreciated having an opportunity to learn from my fellow panellists: video blogging pioneer Steve Garfield, social media marketing consultant AJ Gerritson from 451 Marketing, and social media natural (and veteran of Fox TV’s Hell’s Kitchen), Jason Santos who is the chef and owner of Boston-based Blue, Inc.

I’m not alone in believing that increasingly consumers expect openness and interaction from the companies they do business with. It is also my firm belief that the need to engage will only increase as Digital Natives become the dominant consumer force. I encourage you to watch the panel discussion. Audience members posed a wide range of questions and we worked hard to provide examples and insights to help put social media to work for a variety of organizations. Of course, Ilook forward to your feedback.

 

 

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Dancing With Digital Natives Named USA Best Books Awards Finalist

I am very pleased to announce that Dancing With Digital Natives has been named an Award-Winning Finalist in the General Business category of The USA Best Books 2011 Awards, sponsored by USA Book News. The full list of winning titles can be found here.

The wonderful contributors to the book, without whom neither the book nor such awards would be possible, include Mary Ann Bell, Shashi Bellamkonda, Sarah Bryans Bongey, Jami L. Carlacio, Albert M. Erisman, Brynn Evans, Susan Evans, Lance Heidig, David Hubbard, Richard Hull, Marshall Lager, Christa M. Miller, Emilie Moreau, Carolina M. Reid, Michael Russell, Peggy Anne Salz, Arana Shapiro, Dan Schawbel, Rebecca Rufo-Tepper, and Robert J. Torres (and the editors Heidi Gautschi and I).
 
USABookNews.com is an online publication providing coverage for books from mainstream and independent publishers to the world online community. JPX Media Group, in Los Angeles, California, is the parent company of USABookNews.com.
 
Jeffrey Keen, President and CEO of USA Book News, said this year’s contest yielded an unprecedented number of entries. Of the awards, now in their ninth year,  Keen said, “The 2011 results represent a phenomenal mix of books from a wide array of publishers throughout the United States.”
 
We are proud and greatful for Dancing With Digital Natives (which you can purchase here) to be included. A complete list of the winners and finalists of The USA “Best Books 2011” Awards are available online athttp://www.USABookNews.com

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Schools Going Digital

A New York Times article from today, An Indiana School System Goes Digital, goes well beyond covering the school district’s process in transitioning from textbook- to digital content-based learning. It looks at the transitional process other school districts have gone through as well as some of the issues we all face when addressing the transformation of our tried and true processes to those that will engage this generation.

Teachers have mixed feelings about the transition, not all are negative:

“The material we’re teaching is old but everything around it is brand-new,” said Pat Premetz, chairwoman of the math department at Wilbur Wright Middle School in Munster, who described the initiative as both “very overwhelming” and “the most exciting thing to happen in my 40 years of teaching.”

Not surprisingly, students are enthusiastic.

“With a textbook, you can only read what’s on the pages — here you can click on things and watch videos,” said Patrick Wu, a seventh grader. “It’s more fun to use a keyboard than a pencil. And my grades are better because I’m focusing more.”

Inevitably, there were technological hurdles, “glitches,” and a whole lot of implementation expenses. There were, unfortunately, also teachers and parents who were more than a little resistant. Indiana’s director of instructional programs and assessment, had to:

“convince skeptical colleagues (some of whom did not want to relearn how to teach) and parents (some of whom did not want their children to be exposed to the online wilderness).”

This is an inevitable change, as students not only need to be prepared for a digital world by our educational system. There are also inevitable technological, cultural, and tech-is-bad-resistance. However, as the article points out:

“When teachers started hearing that “the server ate my homework,” they knew a new era had begun.”

 

Read the full article here: An Indiana School System Goes Digital

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The Wisdom of Youth (Networking)

Read a wonderful article on the Forbes site today (thanks Bruce Kneuer for pointing it out!) called Why You Should be Networking With People Half Your Age by Gina Amaro Rudan.

It certainly won’t come as a surprise that the germinating ideas for Dancing With Digital Natives came from people half my age. In fact, many of my first observations for this project arose from interactions with interns and new hires.

It is funny, really, that Rudan needs to point out how much one can learn from people of all ages. I mean, like, duh! However she’s got some really great insights about “reverse mentorships” and about how they go against the traditional hierachal structure that most of us in older generations have so deeply ingrained.

She encourages us all to seek out some “Fat Brains” :

“… whip smart, globally oriented, entrepreneurial-minded 20-somethings who challenge me to live in their fully wired, multi-dimensional world.

…The Fat Brains are Gen Yers anywhere between the ages of 20 and 35, also known as “Digital Natives,” born and raised in the digital age. It’s not just their proficiency in technology that distinguishes them, though; it’s also their crazy problem-solving skills, their McGuyver-like resourcefulness, and their 24/7 engagement in their own  cultural experience.”

Right on. Now who’s ready to flip mentorship on its head and find and friend some Fat Brains?

Read Why You Should be Networking With People Half Your Age.

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Employees Can’t Be Fired for Facebook Complaints: Missing the Point & Opportunity

Certainly, the emerging legal issues surrounding the use of Social Media on the job for work, or personal use  (and even the “private” postings that employers may be monitoring…) provides ample room for discussion. We’ve seen a good deal about carefully crafting social media guidelines rather than wholesale bans of social media at work. I alsorecently read a nice look at recent defamation litigation as it relates to social networks in Social media – no knee jerks needed.

Today, however, it was with great interest I read this article in Forbes: Employees Can’t Be Fired for Facebook Complaints. This legal grey area, in which online employees interactions are possible grounds for termination, is one we should all watch closely. Only probably not in the way you think. Certainly, it is important to be aware of employer rights with regards to terms of employment. However I would also say that employee sentiment proffered publicly online provides an opportunity for employers who chose to go beyond keeping an eye out for bad seeds or to identify those staff members who may need a bit of coaching on presenting a public persona consistent with their (and their empoyer’s) professional objectives.

I believe that all this discussion offers a way for employers to evaluate how they stack up to the competition in terms of employee satisfaction. Certainly, one might not be anxious to keep employees satisfied who are not able to express dissatisfaction constructively. However even in the ill-voiced concerns, there might be certain areas in which an employeer can glean insights in how to improve their employee experience, with the objective of retaining the employees they do want to keep. And as we see more and more digital natives enter the workforce, providing them with outlets to voice concerns and discuss them publicly will go a long way in attracting and retaining them.

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Targeting Employee Education for Digital Natives

Chief Learning Officer has just posted a very helpful article, Targeting Employee Education for Digital Natives:

The new generation of students entering the workforce has grown up with information and communication technology as an integral part of their everyday lives. Today’s leaders have to learn to communicate in the language and style of these students and understand that they’re digitally native. Growing up in a world dominated by the Web, many of today’s newest employees were born after the introduction of the microcomputer, are more comfortable using a keyboard than writing in a notebook and more content when reading from a computer screen than from printed documents.

Among the people interviewed on this topic were Heidi Gautschi and I, co-editors of Dancing With Digital Natives. However this article also provides a really nice example from Sodexo that I’d not heard before, which includes some excellent insights and ROI evaluation from company representatives.

Click here to read the full article.

 

 

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Trends in Educating the Digital Native

I just read a wonderful blog post from Rachid’s Blog about very specific tips and tactics for engaging this generation in education. From Generation Z: Important Education Trends, by Tim Handorf:

These hyper-connected and tech-savvy youngsters are changing how educators formulate lessons and interact with students. Many predict they could forever change how kids are taught at all levels by making technology an integral part of all classroom study. 

Among the most important educational trends to watch that Handorf names are: interactive devices as classroom learning tools and collaborative online projects. These are two things I find educators often fear, worried that they won’t foster independent thinking or working. However our focus on individual working is simply not one that this generation holds dear. Collaboration to foster larger, better outcomes are of greater import and openness and knowledge sharing are their natural inclinations.

Rather than worrying that they won’t be like us or act like us, those of us in older generations might better be served to keep our eye on a project’s objectives and how we can support students to find their strength as part of a team.

Read the full post here.

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Top 25 EdTech Books includes Dancing With Digital Natives

Very pleased to hear that Dancing With Digital Natives was named to EdTech Digest’s List of End of Summer Reads: Top 25 EdTech Books.

From the introduction to the list:

These excellent titles from some brilliant minds are enough to keep the conversation about 21st-century learning very much alive.

We’re very proud to make the list, particularly given the excellent company, which includes The Cluetrain Manifesto, Grown Up Digital, Born Digital, and many other wonderful books.

Read the full list here.

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