Hypbot.com, a music, technology and music business blog founded by Bruce Houghton who is the Founder and President of booking agency Skyline Music. Contributor Clyde Smith.wrote an insightful review of Dancing With Digital Natives. He focused on Peggy Anne Salz’ (founder of Mobile Groove) chapter “Inspired Interaction: Youth Marketing on Mobile.”
As Salz notes, mobile technologies heighten the tendency of digital natives to “create, comment, and connect around content at the very moment of inspiration.” And given the tendency to stay connected via mobile devices throughout one’s day, researchers have “observed an emergent social norm around frequent text messages to signal unavailability from a shared digital space, such as a forum or chat room,” i.e., being connected is the “default” state of being.
He goes on to discuss how this must change the way the music industry thinks about its content marketing, and even content creation model. Read the Hypbot.com review.