David Meerman Scott is a marketing strategist, keynote speaker, seminar leader, and the author of seven books published in more than 30 languages. He reviewed Dancing With Digital Natives on his website, Web Ink Now.
You can read the review at Web Ink Now: Dancing With Digital Natives and join the discussion that his review has spawned.
According to Scott:
“Every day, miscommunication happens between “Digital Natives” (those born since the availability of today’s technologies and therefore have native fluency in computers, mobile phones, and social networks) and “Digital Immigrants” (who have had to adapt and learn)…A new book of essays called Dancing with Digital Natives: Staying in Step with the Generation That’s Transforming the Way Business Is Done, edited by Michelle Manafy and Heidi Gautschi is a good place to start.”